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SKILLS

CRM Journeys      Email Marketing      Strategy Creation            Sales        

Public Speaking           Teamwork              Video Editing             
Content Creation           Relationship Management            Organization       Social Media          Fluent in Hebrew, Russian & English           
Creative Writing        Techincal Writing              Time-Management                 

WORK EXPERIENCE

September 2021 - Present

CRM Associate

Optimove Inc

NYC, NY

  • Providing Optimove’s tier 1 clients with complete CRM support including; executing email, push and Facebook campaigns; creating target groups; designing marketing funnels; building email/push templates; writing promotional copies; designing promotional materials; and reporting on campaign’s performance.

January 2021 - August 2021

Marketing Manager & Head of Sales

Social Lady by Tal Navarro

Remote

  • Creating executive social media strategies for clients according to their business goals and needs. Managing client's social media accounts by planning, designing, writing, and uploading content to social media posts to air as well as engaging with the target audience on the client’s behalf.

  • Handling the sales in the U.S for clients interested in increasing their social media presence and building price quotes for each package.

November 2019 - December 2020

WISE Public Relations Graduate Assistant

Stony Brook University

Stony Brook, NY.

  • Granted a fellowship by the WISE (Women in Science and Engineering) department to develop, run and execute a series of 10 professional clinics for undergraduates that is called– “Michal’s Café”. An average of 12 students attended each session, and the clinics were also recorded, edited, and uploaded to the web which increased engagement on site by 41%.

  • Collaborated with WISE to create videos and graphics for the website and social media platforms to highlight the program, such as the “60 WISE SEC” video series program interviewing WISE students about their unique experiences as women in STEM.

May 2011-July 2019

Yearbook Designer

Israel Ministry of Education

Petah Tiqua, Israel

  • Hired by a public kindergarten in Petah Tiqua to design the annual yearbook utilizing design software to compile 35 books each year.

  • The yearbook sought to establish the institution brand image while commemorating the children’s most special moments.

September 2017 - April 2019

Content Creator and Social Media Intern

Hapoel Jerusalem Club Team

Jerusalem, Israel

  • Created and developed written, photographed, and recorded content for the leading Israeli competitive club team and swim school while managing the team’s Instagram and Facebook page - “Hapoel Jerusalem Swimming”.

  • Promoted the club through social media, increasing exposure, and membership by 26% (2018).

  • Worked as team captain to strengthen the interconnectedness among team members by encouraging their moral, organizing team activities, and included them on social media posts. Those actions increased cohesion and dedication within the team.

September 2017 - April 2019

Content Writer

Eastern Michigan University

Ypsilanti, Michigan

  • Held the blogger position for the official university blog, creating and releasing nine creative- original articles.

  • Wrote six press-releasees for “EMU-Today”, the university's official web newspaper at APA style writing. Including researching and verifying facts as well as interviewing subjects for the news pieces (2018).

  • Hired by the College of Education department at EMU, to cover press releases and creative content for the social channels as well as organizing and promoting the first annual video-contest with a $500 prize for the winner.

2013-2015

Office Coordinator

Israel Defense Force

Israel

  • Held a key position as the office-clerk and room coordinator agent for the military support branch in the IDF under the mandatory military service. Handled a high-rank officer’s yearly schedule while making sure all day-to-day appointments and responsibilities are taken care of.

  • Coordinated the military’s base room rental process, allowing other units to book lecture halls and offices for specific events.

EDUCATION

2019-2020

Stony Brook University

Stony Brook, NY

Masters of Business Administration in Marketing

Cumulative GPA: 3.7/4.0

2015-2019

Eastern Michigan University

Ypsilanti, MI

Bachelors of Science in Communication and Public Relations

Cumulative GPA: 3.69/4.0 – Cum Laude

ACTIVITIES & HONORS

2009-2021

Israeli Competitive Swimmer

​Israel

  • National record holder in the 200 mix medley relay (December 2019).

  • Seven-time individual national champion in various sprint events (2014-2019), and 18 top-three finishes at the Israeli National Championships.

  • Represented the Israeli National Team in various international competitions. In 2015, qualified for the most prestigious competition in Europe, the European Championships.

  • Qualified for the World University Games (2015), the second largest sports event in the world, as well as the Maccabiah Games (2013, 2017)

2015-2020

Varsity Swimming

Eastern Michigan University (2015-2019), Stony Brook University (2019-2020)

  • School record holder at Stony Brook University in the 100 yard butterfly (2019).

  • Three-time America East Conference swimmer of the week

  • Qualified for the MAC Conference Team (2016, 2017, 2018). 5th place finisher in the 100-yard butterfly and a 2nd place finish in the 200 medley relay.

2017-2019

Israeli Chair and Board Secretary

Hillel at Eastern Michigan University

  • Volunteered at the Hillel chapter of EMU, enriching Jewish communities by organizing, hosting, and facilitating events.

  • Sent weekly newsletters and engaged new members.

  • Utilized the platform to improve Jewish culture on campus.

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