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Writer's pictureMichal Sofia Liberman

KMC Lions - Marketing Project

KMC Lions is a leading club team in Israel for the sport of swimming.

The club offers an age-based program and circular activities starting at ages 4-5 that learn how to swim, and all the way up to a professional Olympic level training swimming.


As a KMC Alumni, I picked up the club's social media pages and built a unique strategy that will highlight the following three aspects of the team:

  1. The Club Teams (information, sharing experiences, and activities)

  2. Professional (sharing tips and technique-focused lessons as well as mental preparation guides and other relevant inspiration)

  3. Values (team values and morals, aspirations and unity)

I manage the day-to-day social media activities and post on their page 3 times/week.

June:

July:



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